The logo is a simple representation of what Psp Psp Psp is all about. I wanted to create a clean slick lined cat coffee bean illustrative logo to represent the overall aesthetic of the entire cafe rebrand.  

I also drew a visual illustration of a architectural axonometric floor plan view of a section of the cat cafe to show a glimpse of what the cafe could look like.  

I really wanted this cafe to have a friendly welcoming feel to it so people can spend

quality time and maybe consider adopting one of the cats. 

The inside of the pamphlet incorporates two menus one tailored to humans and the other for cats. On the back of the pamphlet it shows the categer(cat manager) of the cafe and the adoptable cats with their preferred food preferences. Images and vector illustrations are featured all throughout the pamphlet to emphasize the observatory side of the cafe. 

I experimented with tons of mockups and materials like takeout stationary, wearable merch, packaging, social media account interfaces and more.